|Time and Room
|10:30 – 11:30am
Transform Your Events from Ordinary to Extraordinary (Workshop)– Session in partnership with MPI
Ask the layman what a meeting planner does and you’ll receive a long list of operational tasks—marketing and promotion, budgeting, site selection, negotiation, travel arrangements, catering, reservations, registration. And while these are certainly important responsibilities, they only play a supporting role to why most people attend meetings and events: education and networking. Making sure logistics supports this higher purpose is the domain of meeting design. In this hands-on workshop, you will receive the tools you need to start transforming your meetings and events using the five principles of meeting design.
- Discover how design can change your meetings from ordinary to extraordinary.,
- Learn how to bring principles of meeting design to life for your own meeting.
- Create a roadmap to start transforming your events tomorrow.
Speaker: Jessie States, Education Content Designer, Meeting Professionals International
|10:30 – 11:30am
Serve This, Not That!
Meeting planners spend more than $54 billion a year on food and beverage at corporate meetings and events. And behind each egg croissant, turkey sandwich, and build-your-own ice cream bar is a simple decision that could help event participants feel better and safe and learn more and meeting planners feel not so overwhelmed with requests.
Catering menus aren’t designed to help planners make healthy or safe choices for their participants. With the array of special meal requests rising daily, figuring out what to serve event participants can be a challenging task for any planner.
All of that changes with Serve This, Not That!, an interactive session that puts menu selection under the spotlight, and arms meeting planners with savvy tricks and better knowledge on how to feed their participants healthy, safe and deliciously, no matter where they are.
With Serve This, Not That! Planners become experts in every menu selection situation, from the plated breakfasts and hors d’oeuvre receptions to lunch buffets and afternoon breaks, and can control their meeting’s food universe because, unlike every other meeting planner, they will know the smart choices to make and questions to ask!
- Understand the Different Dietary Needs
- Grasp Similarities & Differences in the Dietary Needs
- Learn how to navigate a catering Menu & what questions to ask of F&B partners
Speaker: Tracy Stuckrath, CSEP, CMM, CHC, President & Chief Connecting Officer, Thrive! Meetings & Events
|10:30 – 11:30am
What Your Event Planner CV Needs in 2014
Being an event planner has always been a challenging occupation, and it is not going to get easier anytime soon. Events are changing and planners need to gain new skills to keep up with this evolution. Through technology, social media, businesses going global and users wanting to receive content through different mediums events are changing; which event planners may see as a challenge, but it ultimately creates new opportunities. From marketing automation to social media strategy and attendees UI/UX, event planners need to gain the skills and knowledge to take their events to new heights. In 2014, there are a multitude of different options that event planners have available to them to further their learning process from certifications, training sessions, degrees and webinars. But what do you really need to know and what option is best for you?
In this session you will learn:
- The key skills you need for 2014 from event trends to must have knowledge
- How to enhance your event through social media marketing
- The technology you need to know and the tools you have to have
Speaker: Steve MacKenzie, eTouches
|1:30 – 2:30pm
Future of Meetings: Talking ‘Bout Our Generations – Session in partnership with MPI
This one-hour, interactive session will inspire new ideas based on MPI’s research into the demands and needs of future attendees and their generational differences. Using a combination of storytelling, group discussion, research findings and creative thinking, participants will leave with evidence to support the development of new approaches to their meetings and businesses and insights into what makes their attendees different and the same.
- Understand the difference in attendee wants and needs across generations.
- Evaluate generational insights, and discuss their business impacts.
- Develop an action plan for product and service development based on these impacts.
|1:30 – 3:00pm
Innovation: Stop Talking About It and Start Doing It.... We show you how by using Innovation Games®!
Innovation. Everyone is talking about it. But who is really doing it? How do you generate ideas and turn them into transformational, impactful events? How do you reliably bring cool, new, fresh ideas to rethink what you do, repackage how you do it, and reimagine the ways to add value? Which ideas will really help drive the brand and the business?
InnovationGames® can help you to develop truly exceptional and inventive experiences. As trained facilitators and instructors of Innovation Games®, and having conducted over 50 for clients and consumers in the past 2 years, we bring an approach to gamification that helps you become better innovators; every day!
During this workshop you will participate in the collaborative serious play of Innovation Games® and you will see how each one could help you better “see, feel and think” about your responsibilities in new ways; sometimes using colleagues and customers to generate even more original and creative approaches and methodologies.
You will leave with:
- An understanding of how to use games to help generate new idea
- How to convert those ideas into “big” innovations
- How to go back to your own organization and begin to demonstrate your new refined innovation skills
Come Play with Us Today and Use the Techniques to Innovate Tomorrow with your Staff and Colleagues.
Speakers: Carmen Effron and Andrea Simon
|1:30 – 2:30pm
Apptastic! 60 Apps in 60 Minutes
Speaker: Jim Spellos, President, Meeting U.
|2:00 – 3:00pm
Do You Have a Digital Playbook for your Next Event? – Session in partnership with IAEE
The International Association of Exhibitions and Events, in partnership with EXHIBITOR magazine, and industry leading industry groups Center for Exhibition Industry Research, George P. Johnson, INXPO, and the American Society of Association Executives has engaged in groundbreaking research. The end result is a new kind of research product designed to help you shape your digital marketing strategy.
The Digital Playbook takes an unprecedented look at digital marketing's role in exhibition and conference sponsorship focused on three areas important to you:
- Revenue generation
- Attendee engagement
- Cost containment
- Gain insights on best sources to go to for new ideas for your digital strategy
- Discover the most common ROI metrics used for digital activities
- Identify which digital tactics are most effective to achieve cost containment
- Identify which digital tactics are most effective for revenue generation
- Understand the most common practices about digital tactics geared to engage attendees:
Speaker: David DuBois, CMP, CAE, FASAE, CTA, President & CEO, International Association of Exhibitions and Events
|3:00 – 4:00pm
Global Healthcare Compliance: Open Payments 2014 - The Effect on Planners and Suppliers – Session in partnership with IMMPA
Open Payments and new global compliances have imposed changes in the way that healthcare meeting planners manage data and reporting. Disclosure of payments for Transfer of Value (TOV) is now a requirement and violations for non-compliance can lead to stiff penalties and other ramifications for you and your organization. Find out from meeting experts how they have prepared for the new regulations for transparency, accountability, and report submission and why supplier partners need to be informed to maintain their client relationships.
Moderator: Pat Schaumann, CMP, CSEP, DMCP, President Meeting Compliance IQ/Present China, Founder of the International Medical Meeting Professionals Association
|3:00 – 4:00pm
The Mobile Revolution: Are You on the Guestlist? – Session in partnership with Cvent
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
- Select an app that meets the goals of their event
- Inspire attendees to utilize the app
- Create ROI from the app by engaging exhibitors and sponsors
- Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
|3:30 – 4:30pm
Communication 2064: From Mad Men to Teleportation, A Look at Marketing Yesterday, Today and Tomorrow
Fifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we?
When we look at the nature of communication in 2014, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed?
This session will take a look at marketing and communication and will give attendees a glimpse into the future. Where will we be in 10, 20,or even 50 years? How can you get creative and share your message - whatever it is - in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.
Speaker: Jessica Levin, President of Seven Degrees Communications