Reed Travel Exhibitions (RTE) has today announced a Strategic Partnership Agreement with the Professional Convention Management Association (PCMA).
The agreement, which commences in January 2012, will see PCMA supporting RTE's IBTM exhibition portfolio, providing educational content at a series of events in key markets, as well as contributing to RTE's Global Hosted Buyer Program; For AIBTM (19-21 June) PCMA will support the delivery of 500 qualified senior Hosted Buyers as well as provide education and speakers, plus their signature "Executive Edge" program. For CIBTM in Beijing (12-14 September), PCMA will also contribute to education and support the Certified Meeting Planner accreditation (CMP). EIBTM 2012, taking place in Barcelona, will also see PCMA deliver a CEO level conference program.
"To work closely with PCMA as a unique partner alongside our global portfolio of meeting events on 5 continents is an exceptional opportunity. We know that the IBTM education program is of critical importance to the industry as it contributes to attendees careers, knowledge and learning, at EIBTM this year we have over 100 sessions. With the input of PCMA, considered the leading organization for superior and innovative education, we believe that this influential association and its members will add real tangible benefits to all our stakeholders." Says Craig Moyes, Group Exhibition Director for the global meetings portfolio of events Reed Travel Exhibitions.
"The meetings and events world becomes more global each day; our strategic partnership delivers on the growing needs of our members and IBTM's attendee educational desires," says Deborah Sexton, PCMA President and CEO. "This partnership is a timely and relevant value-ad for our members as they are exponentially increasing the number of events they hold outside the US. Additionally for the IBTM audience, PCMA will deliver the superior industry education that provides additional ROI with their Hosted Buyer participation."
Notes to Editors
Reed Travel Exhibitions media enquiries, please contact:
Nina Gardiner Cut Communications
Tel: +44 (0) 207 096 2953
Mob: +44 (0)7770 306 689
Email: nina.gardiner@cut-coms.co.uk
Pamela Wils Cut Communications
Tel: +44 (0) 207 096 2956
Email: Pamela.wils@cut-coms.co.uk
For PCMA media enquiries, please contact:
Contact: Carolyn Clark
Direct: 312.423.7271
E-mail: cclark@pcma.org
About Reed Travel Exhibitions
1. Reed Travel Exhibitions (RTE) is the world's leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel and the meetings and incentives industry.
The 12 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention Visitors Bureau), the Global Meetings & Events Exhibition (EIBTM), Gulf Incentive Business Travel & Meetings Exhibition (GIBTM), Americas Meetings & Events Exhibition (AIBTM) and China Incentive Business Travel & Meetings Exhibition (CIBTM).
RTE is a business unit of Reed Exhibitions. In 2010, Reed Exhibitions held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.
Reed Exhibitions is owned by Reed Elsevier, the world's leading provider of professional information and online workflow solutions.
2. For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com.
3. Reed Exhibitions is the world's leading events organiser, with over 440 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.
4. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider.
About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.